The examination of the potential of self-service technology devices in the Lebanese market

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dc.contributor.author Farah, Maya F.
dc.contributor.author Ramadan, Zahy B.
dc.contributor.author Shatila, L.
dc.date.accessioned 2020-03-06T09:34:56Z
dc.date.available 2020-03-06T09:34:56Z
dc.date.copyright 2020 en_US
dc.date.issued 2020-03-06
dc.identifier.issn 1741-8216 en_US
dc.identifier.uri http://hdl.handle.net/10725/11836 en_US
dc.description.abstract This paper investigates how the introduction of the Amazon Dash button, which allows buyers to order and reorder specific products through a simple press of a button, affects consumer buying behavior within their consumption communities. It also assesses the potential customers and/or retailers that are likely to adopt the Amazon dash button while looking into its overall impact on consumer buying behavior and the shopper web-based community increasing accordingly consumers’ social identity and sense of community. The findings of this study indicate that the Dash button will not replace traditional shopping mediums especially in Lebanon due to the availability of quick and easy product delivery options across the country. However, the study highlights that the likelihood to utilize the Dash button depends in part on consumer brand loyalty as well as overall consumers’ lifestyle within the related web communities. en_US
dc.language.iso en en_US
dc.title The examination of the potential of self-service technology devices in the Lebanese market en_US
dc.type Article en_US
dc.description.version Post-print en_US
dc.title.subtitle the case of the amazon dash button en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.idnumber 199503670 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal International Journal of Web Based Communities en_US
dc.keywords Amazon en_US
dc.keywords Dash button en_US
dc.keywords Communities of consumption en_US
dc.keywords Shopper web-based community en_US
dc.identifier.ctation Farah, M. F., Ramadan, Z. B. & Shatila, L. (2020). The Examination of the Potential of Self-Service Technology Devices in the Lebanese Market: The Case of the Amazon Dash Button, International Journal of Web Based Communities en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.author.affiliation Lebanese American University en_US

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