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Fast‐food addiction and anti‐consumption behaviour

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dc.contributor.author Farah, Maya F.
dc.contributor.author Shahzad, Muhammad Faisal
dc.date.accessioned 2020-03-06T07:41:05Z
dc.date.available 2020-03-06T07:41:05Z
dc.date.copyright 2020 en_US
dc.identifier.issn 1470-6431 en_US
dc.identifier.uri http://hdl.handle.net/10725/11834
dc.description.abstract This study aims to understand the drivers of fast‐food addiction and the role of consumer social responsibility (CSR) on the relationship between fast‐food addiction and anti‐consumption. Due to growing health concerns, an increasing number of consumers have been avoiding the consumption of fast food. Based on a sample of 539 respondents, all pertaining to generation Y in Pakistan, this study tests a model including addiction and anti‐consumption behaviour. Empirical results provide strong evidence that individual and sociocultural factors together with advertising practices influence consumers’ fast‐food addiction. Results also reveal that CSR moderates the relationship between fast‐food addiction and anti‐consumption behaviour. Interestingly, the present study pioneers the discussion on how addiction can drive anti‐consumption. The findings can help public policy makers and managers to understand consumers’ anti‐consumption tendencies and help promote healthier consumption habits. en_US
dc.language.iso en en_US
dc.title Fast‐food addiction and anti‐consumption behaviour en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle The moderating role of consumer social responsibility en_US
dc.author.school SOB en_US
dc.author.idnumber 199705300 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal International Journal of Consumer Studies en_US
dc.article.pages 1-14 en_US
dc.keywords Addiction en_US
dc.keywords Advertising practices en_US
dc.keywords Anti-consumption en_US
dc.keywords Consumer social responsibility en_US
dc.keywords Fast food en_US
dc.keywords Individual and sociocultural factors en_US
dc.identifier.doi https://doi.org/10.1111/ijcs.12574 en_US
dc.identifier.ctation Farah, M. F., & Shahzad, M. F. (2020) Fast food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies, 1-14. en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12574 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US


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