Comorbidity of compulsive buying and brand addiction

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dc.contributor.author Mrad, Mona
dc.contributor.author Chi Cui, Charles
dc.date.accessioned 2020-01-16T12:25:26Z
dc.date.available 2020-01-16T12:25:26Z
dc.date.copyright 2020 en_US
dc.date.issued 2020-01-16
dc.identifier.issn 0148-2963 en_US
dc.identifier.uri http://hdl.handle.net/10725/11737 en_US
dc.description.abstract While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct phenomena and may co-occur. Data from this research demonstrates that while compulsive buying has negative impacts, brand addiction does not result in debt and has positive impacts on self-esteem and life happiness. Compulsive buying is positively related to brand addiction, and brand addiction positively mediates the relationships between compulsive buying and debt avoidance, self-esteem and life happiness. This research introduces a new perspective on theorizing comorbid addiction of compulsive buying and brand addiction by providing evidence that brand addiction may not be pathological, and compulsive buying's negative effects may be weakened or eliminated in the presence of brand addiction. It opens avenues for further research to create broader and more parsimonious theoretical models for responsive marketing approaches to addictive consumption. en_US
dc.language.iso en en_US
dc.title Comorbidity of compulsive buying and brand addiction en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle an examination of two types of addictive consumption en_US
dc.author.school SOB en_US
dc.author.idnumber 200302709 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Business Research en_US
dc.article.pages 399-408 en_US
dc.keywords Brand addiction en_US
dc.keywords Compulsive buying en_US
dc.keywords Comorbidity en_US
dc.keywords Addictive consumption en_US
dc.keywords Life happiness en_US
dc.keywords Self-esteem en_US
dc.keywords Debt en_US
dc.keywords Mediation en_US
dc.identifier.doi https://doi.org/10.1016/j.jbusres.2019.09.023 en_US
dc.identifier.ctation Mrad, M., & Cui, C. C. (2020). Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research, 113, 399-408. en_US
dc.author.email mona.mrad@lau.edu en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://doi.org/10.1016/j.jbusres.2019.09.023 en_US
dc.orcid.id https://orcid.org/0000-0002-4775-8519 en_US
dc.author.affiliation Lebanese American University en_US

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