The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities

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dc.contributor.author Ramadan, Zahy B.
dc.contributor.author Farah, Maya F.
dc.contributor.author Daouk, Shireen
dc.date.accessioned 2019-12-05T15:03:45Z
dc.date.available 2019-12-05T15:03:45Z
dc.date.copyright 2019 en_US
dc.date.issued 2019-12-05
dc.identifier.issn 1741-8216 en_US
dc.identifier.uri http://hdl.handle.net/10725/11610 en_US
dc.description.abstract In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service based on same-day delivery. The research objective is to understand the implications of this ordering tool on the consumer journey from the shopper web-based community, the retailer and brand perspectives. In order to investigate the usage of Amazon Prime Now and its impact on the overall consumer journey, a survey was devised and completed by 25 Prime users who reside in the UK. The findings show that clients' gratification is due to the outstanding customer service Amazon offers, which as a result established a trust and love relationship with the retailer. Moreover, the findings show that while the minimum order fees have reduced shoppers' impulsive behaviour in web-based communities, an overall addiction toward the use of Amazon Prime Now was taking place en_US
dc.language.iso en en_US
dc.title The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities en_US
dc.type Article en_US
dc.description.version Published en_US
dc.title.subtitle the case of Amazon's Prime Now en_US
dc.author.school SOB en_US
dc.author.idnumber 199503670 en_US
dc.author.idnumber 199705300 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal International Journal of Web Based Communities en_US
dc.journal.volume 15 en_US
dc.journal.issue 4 en_US
dc.article.pages 327-343 en_US
dc.keywords Amazon en_US
dc.keywords Retailing en_US
dc.keywords Shopper web-based community en_US
dc.keywords UK en_US
dc.identifier.doi https://doi.org/10.1504/IJWBC.2019.103181 en_US
dc.identifier.ctation Ramadan, Z. B., Farah, M. F., & Daouk, S. (2019). The effect of e-retailers' innovations on shoppers' impulsiveness and addiction in web-based communities: the case of Amazon's Prime Now. International Journal of Web Based Communities, 15(4), 327-343. en_US
dc.author.email zahy.ramadan@lau.edu.lb en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.inderscienceonline.com/doi/abs/10.1504/IJWBC.2019.103181 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.author.affiliation Lebanese American University en_US

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