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Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market

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dc.contributor.author Ramadan, Zahy B.
dc.contributor.author Farah, Maya F.
dc.contributor.author Kassab, Danielle
dc.date.accessioned 2019-09-23T10:23:17Z
dc.date.available 2019-09-23T10:23:17Z
dc.date.copyright 2019 en_US
dc.identifier.issn 0969-6989 en_US
dc.identifier.uri http://hdl.handle.net/10725/11334
dc.description.abstract The Amazon Dash button is a technological innovation that allows consumers to re-order products at the press of a button. This study aims to test (a) the effects of the relational attributes of retailer's trust and love on the continued interaction with the Dash button, and (b) the effects of continued interaction on shoppers’ purchase decision involvement. The findings of this study indicate that the Dash button is a hard to replicate strategic tool as it entails consumers to have established a strong emotional and trustworthy relationship with the retailer beforehand. en_US
dc.language.iso en en_US
dc.title Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 199503670 en_US
dc.author.idnumber 199705300 en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.embargo N/A en_US
dc.relation.journal Journal of Retailing and Consumer Services en_US
dc.journal.volume 47 en_US
dc.article.pages 133-139 en_US
dc.keywords Amazon en_US
dc.keywords Dash button en_US
dc.keywords SST en_US
dc.keywords Retailing en_US
dc.keywords Consumer-retailer relationship en_US
dc.keywords Purchase involvement en_US
dc.identifier.doi https://doi.org/10.1016/j.jretconser.2018.11.018 en_US
dc.identifier.ctation Ramadan, Z. B., Farah, M. F., & Kassab, D. (2019). Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the US market. Journal of Retailing and Consumer Services, 47, 133-139. en_US
dc.author.email zr950367@lau.edu.lb en_US
dc.author.email MFarah@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.sciencedirect.com/science/article/pii/S0969698918300304 en_US
dc.orcid.id https://orcid.org/0000-0002-6251-4096 en_US
dc.orcid.id https://orcid.org/0000-0001-8368-3617 en_US
dc.author.affiliation Lebanese American University en_US


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