CSR, corporate ethics, and OCB

Abstract

Corporate social responsibility (CSR) is becoming an indicator of organizations’ legitimacy. This study investigates the relationship between CSR and corporate ethics on one hand and organizational citizenship behavior on the other. Drawing on a theoretical framework comprising the resource-based view of the firm (Barney, 1991) and the social identity theory (Ashforth and Mael, 1989), these relationships are studied in terms of employees’ perceived significance of their organizations’ CSR practices as well as their employee-organization identification factor. A conceptual model is proposed and empirically tested using survey data and deploying the PLS analysis. Guided by the results of a cluster analysis, multi-group analysis was also conducted to test the moderating impact of perceived CSR significance on the model relationships. The proposed model proved to be fit, hypotheses were supported, implications were discussed, and recommendations for future research were presented.