The Impact of Fake News on Brands and Social Media. (c2018)

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dc.contributor.author Mahdi, Ali
dc.date.accessioned 2019-04-16T11:05:31Z
dc.date.available 2019-04-16T11:05:31Z
dc.date.copyright 2018 en_US
dc.date.issued 2019-04-16
dc.date.submitted 2018-11-19
dc.identifier.uri http://hdl.handle.net/10725/10457
dc.description.abstract Brands have found themselves in a post-fact era in which truthiness is a main determinant of news truthfulness while factuality is rendered a less relevant criterion. The speed, reach, and believability of false information has made brand reputation vulnerable. The spread of fake news on social media, its biggest enabler, is affecting brands, consumers, and social media. The impact of fake news on brands and social media, thus far, has enjoyed little scholarly attention from academics. This study aims to examine these effects from a brand-centered perspective. The study follows a qualitative research design. Semi-structured in-depth interviews with social media users and social media experts were conducted. The transcribed data were coded using NVivo and thematic analysis was performed. Various models resulted from the study which examine consumer reaction towards brand-targeting fake news, mainly the variation in perceived authenticity of fake news, consumer motivation behind sharing fake news, and sentiment analysis through consumer blame. The effects of fake news on brands and social media are discussed. Experts’ solutions to fake news are presented, which have implications for brand strategy and brand communication. This research studies specific aspects of the consumer-brand relationship under fake news. It presents unprecedented insights into the effects and solutions of fake news from a brand’s perspective. en_US
dc.language.iso en en_US
dc.subject Lebanese American University -- Dissertations en_US
dc.subject Dissertations, Academic en_US
dc.subject Branding (Marketing) -- Social aspects en_US
dc.subject Social media -- Economic aspects en_US
dc.subject Fake news -- Economic aspects en_US
dc.subject Electronic commerce -- Security measures en_US
dc.title The Impact of Fake News on Brands and Social Media. (c2018) en_US
dc.type Thesis en_US
dc.term.submitted Fall en_US
dc.author.degree MBA en_US
dc.author.school SOB en_US
dc.author.idnumber 201301094 en_US
dc.author.commembers Ramadan, Zahy en_US
dc.author.commembers Hachem, Joelle en_US
dc.author.department Hospitality Management And Marketing en_US
dc.description.physdesc 1 hard copy: xii, 42 leaves; col. ill.; 30 cm. available at RNL. en_US
dc.author.advisor Farah, Maya en_US
dc.keywords Fake News en_US
dc.keywords Brand Management en_US
dc.keywords Social Media Networks en_US
dc.keywords Facebook en_US
dc.keywords Consumer Trust en_US
dc.keywords Post-truth en_US
dc.keywords Solutions en_US
dc.description.bibliographiccitations Bibliography: leaves 34-40. en_US
dc.identifier.doi https://doi.org/10.26756/th.2019.111 en_US
dc.author.email ali.mahdi02@lau.edu en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/thesis.php en_US
dc.publisher.institution Lebanese American University en_US
dc.description.embargoreason Opportunity to publish en_US
dc.author.affiliation Lebanese American University en_US

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