The contemporary definition of university social responsibility with quantifiable sustainability

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dc.contributor.author Kouatli, Issam
dc.date.accessioned 2019-03-11T13:36:06Z
dc.date.available 2019-03-11T13:36:06Z
dc.date.copyright 2018 en_US
dc.date.issued 2019-03-11
dc.identifier.issn 1747-1117 en_US
dc.identifier.uri http://hdl.handle.net/10725/10176 en_US
dc.description.abstract Purpose The university social responsibility (USR) is still in embryonic stage compared to corporate social responsibility (CSR) which is still debatable by researchers. The purpose of this paper is to propose the contemporary dimension (on top of teaching and research dimensions) of USR in most educational institutes. Based on this new definition, a proposal of a mechanism to quantify USR sustainability was presented. Design/methodology/approach Based on a review of the theme of the CSR with the inter-related recent research on USR with researchers perspectives, characteristics of USR were identified and incorporated in the proposed newly definition of USR. The new definition takes into account the interrelationship of university–corporate communication and create shared value (CSV) principle, as well as the knowledgeability and sustainability. Findings Based on the review of most active research in the USR development and the concluded contemporary definition of USR, this paper proposes a new extended version of sustainability suitable for educational institutes, where it is composed of different zones, and each zone was defined in terms of value of sustainability with associated knowledgeability in each zone. The Green Cloud project was taken as a vehicle to demonstrate collaboration between a university and cloud service provider located in Middle East (Dubai). Sustainability quantification was provided with hypothetical numbers to illustrate the technique. Research limitations/implications This paper is focused on University-specific social responsibility rather than general CSR. The proposed contemporary definition of the USR is a hybrid of a mutated latest research on CSR as well as cascaded recent development on USR. The view of this new definition can have different arguments depending on the ideology (communitarianism as opposed to individualism) adopted by specific university admiration of the objective of social responsibility which is sometimes driven by the political and strategic views of countries and the regions. However, the proposed sustainability zone-split between the CSV type of projects and the reputation values (described via hypothetical example) can minimize the gap between the two ideologies. Originality/value This paper attempts to provide a universally acceptable definition of the USR based on different points of views of researchers and tries to accommodate both ideologies toward social responsibility into one coherent framework. The sustainability Venn diagram was extended and made suitable for educational institutes. This approach facilitates the mechanism of quantifying the value of sustainability of a university or educational institutes. Hypothetical “Green Cloud” project was used as a mechanism to show the quantification process. en_US
dc.language.iso en en_US
dc.title The contemporary definition of university social responsibility with quantifiable sustainability en_US
dc.type Article en_US
dc.description.version Published en_US
dc.author.school SOB en_US
dc.author.idnumber 200301034 en_US
dc.author.department Information Technology And Operations Management en_US
dc.description.embargo N/A en_US
dc.relation.journal Social Responsibility Journal en_US
dc.keywords Sustainability en_US
dc.keywords Knowledgeability en_US
dc.keywords Green cloud en_US
dc.keywords University social responsibility en_US
dc.identifier.doi https://doi.org/10.1108/SRJ-10-2017-0210 en_US
dc.identifier.ctation Kouatli, I. (2018). The contemporary definition of university social responsibility with quantifiable sustainability. Social Responsibility Journal. en_US
dc.author.email issam.kouatli@lau.edu.lb en_US
dc.identifier.tou http://libraries.lau.edu.lb/research/laur/terms-of-use/articles.php en_US
dc.identifier.url https://www.emeraldinsight.com/doi/full/10.1108/SRJ-10-2017-0210 en_US
dc.author.affiliation Lebanese American University en_US

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