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Browsing by Subject "Branding (Marketing) -- Social aspects"

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Browsing by Subject "Branding (Marketing) -- Social aspects"

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  • The Impact of Fake News on Brands and Social Media. (c2018) 
    Mahdi, Ali (Lebanese American University, 2019-04-16)
    Brands have found themselves in a post-fact era in which truthiness is a main determinant of news truthfulness while factuality is rendered a less relevant criterion. The speed, reach, and believability of false information ...