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Browsing by Author "Zabkar, Vesna"

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Browsing by Author "Zabkar, Vesna"

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  • Ramadan, Zahy Bashir; Abosag, Ibrahim; Zabkar, Vesna
    Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies ...