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Browsing by Author "Vitale, Edward"

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Browsing by Author "Vitale, Edward"

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  • Launching A Weaning Food in a Developing Country 
    Amine, Lyn S.; Cavusgil, S.Tamer; Vitale, Edward (2016-02-02)
    Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. ...
  • Marketing supplementary food products in LDCs 
    Vitale, Edward; Cavusgil, S.Tamer; Amine, Lyn S. (2016-02-02)
    Developing country governments as well as a number of international agencies have become directly involved in the past two decades in the production and marketing of supplementary food products. This article discusses the ...