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Browsing by Author "Maalouf, Lena"

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Browsing by Author "Maalouf, Lena"

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  • Mansour, Nashat; Maalouf, Lena (ACM, )
    In this paper, we apply data mining techniques to real airline frequent flyer data in order to derive customer relationship management (CRM) recommendations and strategies. Clustering techniques group customers by services, ...
  • Maalouf, Lena (Lebanese American University, 2011-10-17)
    In today's competitive climate, Customer Relationship Management (CRM) has become an essential component in the airline business strategies. Building CRM in the airline industry requires a comprehensive view of customer ...