Social networking sites’ current domination as a relationship-building platform with consumers is causing brand owners to lose power. Concurrently, retailers have significantly increased their social presence to influence ...

Purpose The purpose of this paper is to examine the factors that affect customers’ switching intentions among banks in the context of mergers and acquisitions, using particularly the case of the merger between Lloyds TSB ...

Grounded in Transformative Service Research (TSR), this study aims to examine the mechanism by which blockchain-enabled banking determines customers perceived financial well-being (FW). We conclude that blockchain features ...

The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps ...

Purpose: The purpose of this study is to empirically investigate the effects of: religiosity level, ethnocentrism, product judgment, and trust in Halal food products on the consumer intention to purchase a Muslim (manufactured ...

Purpose The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach The study used a quantitative ...

In the era of exponential growth of online shopping, e-commerce has accelerated consumers' shift from offline to online shopping, specifically in the FMCG industry. In 2015, Amazon launched the Amazon Prime Now service ...

The aim of this paper is to investigate how the introduction of self-service replenishing tech devices affect consumer buying behaviour within their consumption communities. It assesses the potential customers and/or ...

The integration of new technologies into the lives of consumers has caused significant changes in their journey, while directly altering consumers’ moment of truth. This study proposes a theoretical framework depicting ...

In order to (a) investigate the expectancy-value model supporting the beliefs behind boycott intentions in thetheory of planned behaviour, and (b) to identify the specific beliefs that could be used as targets incounter-boycott ...