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Browsing by Author "Farah, Maya"

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Browsing by Author "Farah, Maya"

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  • 16S–23S rRNA gene intergenic spacer region variability helps resolve closely related sphingomonads 
    Tokajian, Sima; Issa, Nahla; Salloum, Tamara; Ibrahim, Joe; Farah, Maya (2018-06-25)
    Sphingomonads comprise a physiologically versatile group many of which appear to be adapted to oligotrophic environments, but several also had features in their genomes indicative of host associations. In this study, the ...
  • Identification of Sphingomonads on the Basis of Polymerase Chain Reaction Amplified 16S rRNA Gene 
    Tokajian, Sima; Farah, Maya; Hashwa, Fuad (2016-03-23)
    Sphingomonas is a genus that is basically of environmental origin but can also be associated with health hazards, especially in the hospital environment where there is a great need to properly monitor water sources. The ...
  • Religiously Motivated Consumer Boycott: The Impact on Brand Image, Product Judgment and Customer Loyalty 
    Abosag, Ibrahim; Farah, Maya (Springer, 2018-03-15)
    The purpose of this paper is to improve theoretical and empirical knowledge first of all, about the effect of consumer ethnocentrism and religious animosity towards a country on consumers’ boycott propensity; and second ...
  • The rise of the impulsive shopper 
    Farah, Maya; Ramadan, Zahy (Association for Consumer Research., 2018-05-08)
    The Amazon Dash Button technology allows customers to remotely reorder products by the mere press of a button. To investigate the impact of this tech disruption on the consumer journey, a survey was completed by 630 U.S. ...
  • Surveillance of antimicrobial resistance in Lebanese hospitals 
    Mokhbat, Jacques; Chamoun, Kamal; Farah, Maya; Araj, Georges; Daoud, Ziad; Moghnieh, Rima; Salameh, Pascale; Saade, Danielle (2017-02-27)
    Antimicrobial resistance is closely linked to antimicrobial use and is a growing concern worldwide. Antimicrobial resistance increases healthcare costs substantially in many countries, including Lebanon. National data from ...
  • Typology of e-commerce shoppers: the case of COVID-19 
    Ramadan, Zahy; Farah, Maya; Abosag, Ibrahim; Sleiman, Alaa (2023-06-12)
    Purpose The spread of coronavirus disease (COVID-19) has drastically changed the entire market structure and shopping behaviors across the world. While shoppers rushed toward e-commerce platforms during the pandemic, the ...
  • WhatsApp communication service 
    Mrad, Mona; Farah, Maya; Mehdi, Nour (2022-09-23)
    The purpose of this study is to explore the pros and cons of WhatsApp communication service and its likely effects on consumer behavior and one’s perception of luxury brands. Design/methodology/approach This study ...